It's February and that means it's BIG MONTH...
Each February we work towards getting the best and brightest guests there are...it's a month where we want to inspire you, teach you and help you lead and run your businesses to the very best of your abilities...
So we've assembled some of the brightest stars for you to listen too each week in February and are taking on some very interesting topics and poignant discussions...
We hope you like what you're going to hear this month...so without further rambling, here's who's on air this month.
Best Regards/David Cohen and Garth Riley...
Best Regards/David Cohen and Garth Riley...
FEBRUARY 3rd: Jack Mitchell...
We welcome Jack Mitchell...to talk about his newest book...Hug your People...the key to great results in your business is the people you have working for you...In our discussion with Jack we're going to talk about how to teach, retain and inspire your team so that they can inspire your customers...
Howard Behar, Director, Starbucks Coffee says that, "Hug Your People is totally inspiring. Jack Mitchell takes you on a journey that is as much about life as it is about business. This book will not only help you become a better leader but also make you a better person. At Starbucks we experienced firsthand what the lessons that Jack imparts can do to help an organization. If you want a more rewarding relationship with another human being, read this book."
Also...we have a real life example of great business relationships as Zsuzanna Porter from Royal Lepage Real Estate will also be guest that morning to talk about the very importance of treating your clients and team like gold. Zsuzanna walks her talk and is a very inspiring woman doing business in Durham Region...http://www.royallepageconnect.com/
FEBRUARY 10th: Catherine Ann...a story of inspiration
We have a story of inspiration for you right in the middle of February...as we welcome...CATHRINE ANN an Award Winning Entrepreneur & Inspirational woman...
Cathrine Ann is a survivor against all odds. She was homeless, unemployed, and penniless… but determined to turn her life around. At age forty, after a disadvantaged childhood riddled with abuse and neglect, and becoming a single mother at age 14, Cathrine found herself at a crossroad. She could have continued on the path of hopeless despair, or she could take a massive risk. She chose the latter and it was then that she combined her street smarts and raw ambition (and a lot of creativity) to launch her business, Consumer Connection, a multi award-winning and multi-million dollar business venture providing employment to thousands. She has since won numerous entrepreneurial awards including the prestigious YWCA Women of Distinction award. Cathrine takes her audiences through a whirlwind of life experiences from being a scared little girl to becoming a prosperous, strong and vibrant woman. Her inspirational story will be portrayed in an upcoming book and screenplay. Her message is an important one for all audiences, one that will be remembered forever. We think Catherine Ann will warm up a cold February day on the Small Business Big Ideas Show...
Let's not forget that one place you can look to help if you have a teenager wanting to find their career direction is through an agency called VPI...or Vocational Pathways Inc. Cheryl Caterer from VPI will unvocer how they help youth in Durham get their career and work lives really taking shape. Log onto www.vpi-inc.com to learn more.
FEBRUARY 17th: Dr. Jim Loehr...
Want to kick start your business? Then tap into the wisdom of Dr. Jim Loehr...author, coach and motivator extreme. We discuss Jim's latest book...the Power of Story...Dr. Loehr is a high performance coach and psychologist...to learn more about his work log onto http://www.lgeperformance.com/index.html. On February 17th we will discuss his newest book...the Power of Story...unleash what's real in you!
Publishers Weekly: According to this pragmatic self-help, each person has a story they tell themselves about themselves, which is often flawed and misunderstood by the conscious mind telling it: "Residing in the subconscious is most of the hidden matter that influences our stories-all the instinctual urges coded in genes... all the conditioning that took place during childhood... all the trauma and conflicts festering." Performance psychologist Loehr, coauthor of The Power of Full Engagement, shows how these stories, which can be as broad as a worldview ("The world is full of traps and misfortune") or focused unhealthily on a particular "subplot" (like work), define our reality and "destiny." To fix a story gone awry, Loehr explains how to plumb the mind's depths with honest questioning and self-regard, then to rewrite stories using three basics of storytelling-purpose, truth and action-in order to fashion a new, healthy, mission-oriented narrative. Later chapters provide guidelines for rewriting, with instructions on "indoctrinateing yourself" and creating specific training "rituals" you can adopt to turn "story into action." Loehr draws a lot of complex, convincing points from his seemingly simple premise; his book should give anyone suffering from general life dissatisfaction or business malaise plenty to think over. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
"Jim Loehr's principles have helped unleash the creativity, capability, and potential of top-performing people throughout P&G. This book can do the same for knowledge workers everywhere."
-- A.G. Lafley, Chairman of the Board & CEO, Procter & Gamble
"Jim has brought to print many of the key insights that he has so successfully used to help athletes, business executives, and other leaders as they confront and change their own personal stories. I know his coaching works because I have seen it change the lives of many of PepsiCo's leaders."
-- Steve Reinemund, former CEO, PepsiCo
FEBRUARY 24th: Steve Diller...Making Meaning...
Author, marketing and design expert Steve Diller...Steve Diller , a partner at Cheskin, has more than 20 years of strategy and market-ing consulting experience. He leads Cheskin’s Experience Design Studio and also drives Cheskin’s media content practice. Diller’s impressive roster of clients includes the Washington Post, Hewlett-Packard, Microsoft, Pulitzer and Weight Watchers. He has contributed to numerous books, including The Human-Computer Interaction Handbook, The Principles of Trust, and Newspaper Brand Developmentand has produced and di-rected several feature films.
In this book...you will learn:
In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences.
Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors of Making Meaningobserve, define, and describe the meaningful customer experience.
By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors.
A few businesses are already discovering this approach, but until now no one has articulated it in such a persuasive and practical way. Making Meaningnot only encourages businesses to adopt an innovation process that’s centered on meaning, it also tells you how.
The book outlines a plan of action and describes the attributes of a meaning-centric innovation team. With insightful real-world examples drawn from the Cheskin company''s experience and from the authors'' observations of the contemporary global market, this book outlines a plan of action and describes the attributes of a meaning-centric innovation team.
Meaningful experiences-as distinct from trivial ones-reinforce or transform the customer’s sense of purpose and significance. The authors’ vision of a world of meaningful consumption is idealistic, but don’t be fooled: this is a straightforward business book with an eye on the ROI. It shows how to bring R and D, design, and marketing together to create deeper and richer experiences for your customers.
Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiencesis an engaging and practical book for business leaders, explaining how their companies can create more meaningful products and services to better achieve their goals.
