July's Line-up

The place where Small Business owners learn, grow and succeed...This is that place, this is your home...

Welcome to the Blog...we use this to post our line-up each month. It's for you to tap into and see who our guests are each week. We are also podcasting the shows too...so log onto our site http://www.smallbusinessbigideas.com/ and click on our Podcast page to hear back shows!

I hope you enjoy our shows and the summer...have a great month!

July 6th:

We kick it off with Laurel Armstrong from the Armstrong Group and Scotia Macleod in Whitby as they are spearheading bringing the van that was used to aid and house Terry Fox on his marathon of hope back in the 80's. The van has been re-furbished to model what it looked like back then. You can see the van for yourself on Friday July 25th at Whitby Harbour Days...and take part in a 3 km walk for the cure. Log onto http://www.armstronggroup.ca/ for more information...

Then Chris Dugay of Goodlife Fitness talks getting into shape...it's vital for stress, health, energy and living a great life. Log onto http://www.goodlifefitness.com/ for more information on how you can get in shape!

Our good friend and marketing messaging expert Michel Neray joins us to talk about just that...getting your marketing message to a place where it gets results and your clients to take note. Log onto http://www.essentialmessage.com/ for more on Michel...

July 13th:

Lisa Ikavalko of the region of Durham checks into talk about economic development issues in the region...what's at stake, what's in development and what is the direction for Durham? We'll uncover those 3 key points with Lisa...

Then we have a fascinating Round Table on leading in challenging times...whats demanded of us in these very interesting times. Healer and artist Janine Gwendoline-Smith and author, speaker and a top level consultant Lance Secretan http://www.secretan.com/ join in on the conversation...this is going to be a very fascinating discussion and we invite you to call in at 905-723-1580...

July 20th

Garth Riley covers for me...as I get a much needed week off...and Garth's guest include Jeff Brown...he gave up his law practice to pursue something totally different...a spiritual path...log onto http://www.soulshaping.com/ to learn about Jeff's book and his incredible journey...then Becky Choquette checks into preview this year's Oshawa Jazz and Blues Fest...it's gonna be an amazing event with top notch talent and concerts log onto http://www.oshawajazzandbluesfestival.com/ to see whats up...

Then Ken Dunn...will share how to make MLM work for you, plus he'll explain the benefits of Max GL...

July 27th

She's just 13...and already she's setting Ajax on fire...Jennie...sells her photographic art in the park in Ajax...she's going to share her entrepreneurial secrets with us...then...Lucas Wilk will preview "Summer Reading" month. Lucas is the marketing manager with John Wiley and Sons Canada and he will tap us into what's hot to read in August...log onto http://www.wiley.ca/ for more on some hot books you can grab this summer.Plus we talk summer theatre with the 4thLine Theatre company...and last but not least Rick Naor...shows us how to manage our receivables and turn those clients who are slow to pay into cash...log onto http://www.liquidcapital.ca/ to learn more...It's a full show for sure and lot's of fun!

Have a great July and summer and keep on listening!

David, Garth, Lissa and Jennifer...

We are Pod-casting...you can tune into a bunch of shows online...and listen into the Small Business Big Ideas show...now anytime!

It's so exciting and it's taken 7 months to have happen and it's here...many thanks to Sue Sutcliffe, Gemma and Katy at http://www.awebthatworks.com/

Click on the link to our podcast page...and enjoy the shows!

Here is the link to our podcast page...(it's not totally complete...but we're getting there)

http://www.smallbusinessbigideas.com/podcast/


David and Garth!



The Joint is Jumping in June!

Don't look now...but summer is here this month...and we kinda heat things up on the Small Business Big Ideas Show.

Garth and I have put together some pretty terrific shows...once again covering topics that matter to you in your business and that can help to propel you forward, give you the ideas and information you need for that added edge.

Have a terrific month and tune in...Sunday mornings at 9 am on Oshawa's Oldies 107.7 FM and 1580 CKDO or online at http://www.ckdo.ca/

June 1st:

We kick off June and celebrate not only the new month but The Business Advisory Centre's 10th anniversary in Durham. Guiding business owners that are thinking, starting and helping them stay successful the BACD's Managing Director Carol Ann Walker will be by to share what it took to reach 10 years old. Log onto http://www.bacd.ca/ for more info.

Plus Gail James from the Phenomenal View drops by to preview the the wonderful speaker series she has planned at the Phenomenal View log onto http://www.phenomenalview.com/ for more information.

Also...Lisaa Bergin-Boles from http://www.truecallings.net/ is in to interview William Ury, author of the Power of a positive No! Save the deal, save the business relationship and still say no! Lissa goes one-on-one with William Ury. Plus as you can see by the 24% off...the book is on sale at Chapters...

June 8th: If the universe is aligned...we're going to talk about how your beliefs operate in the real world. If you're thinking it you probably have it. Kim Ades from Opening Doors Coaching and Training is by to share her wisdom. Log onto http://www.openingdoors.tv/ for more info...

Plus Tsufit...not two feet...but Tsufit...is back to talk about Stepping into the spotlight...her new book on how to get P.R. and make a little noise out there in the marketplace...log onto http://www.tsufit.com/ or buy the book at Chapters it's on sale even...what are you waiting for?

June 15th:

It's our fathers day show...and like every fathers day we look at your insurance portfolio and what smart dads have to have in terms of coverage, protection and asset building. Joel Cadesky of Dot Integrated Financial joins us on this day to talk about dad's protecting their families. Log onto http://www.dot-if.com/ for more info...Joel is now a 10 time guest and one of the more passionate people you'll ever meet.

Plus we talk to Master Coach Jim Fannin. Jim Fannin is an educator, author, consultant, speaker, life strategist and mental coach. He teaches techniques and methods that enable you to change your life for the better. In 1974 Jim created the S.C.O.R.E.® Performance System. It is a collection of thought management tools that will empower you to reach high daily standards and ultimately tap into your greatness. With uncanny intuition, experience and the S.C.O.R.E. System Jim Fannin changes lives. Jim is about amazing results. Results that make positive change in people's lives. In fact, Jim Fannin has advised his clients on the biggest decisions of their lives. His regimen is legendary. Personal clients have had 24/7 access for three decades.
And Jim's results speak for themselves. He has conducted research on maximizing learning in children, given hundreds of parenting seminars, trained hundreds of thousands of children, consulted with Fortune 500 companies, and coached a 'who's who" of today's famous athletes, refining his process along the way. Log onto http://www.jimfannin.com/ for more information...

June 22nd:

We connect to an incredible man who turned his nightmare...battling being Bi-polar right around into a successful speaking, broadcasting and photography business. Barry Shainbaum has quite the story to share about turning it around when things look bleak. Log onto http://www.barryshainbaum.com/

Then Ross Andaloro will talk about overcoming your shadow side and living powerful amidst the sea of uncertainty these days. Ross is a transformational healer, shaman, therapist, speaker and entrepreneur. Log onto http://www.sourcequest.ca/ for more information.

Plus the economic development office from the "Town of Ajax" will join us to preview the direction the town is taking in terms of business growth and development. Log onto http://www.townofajax.com/Page119.aspx for more information too...

June 29th:

It's the long holiday weekend with Lissa Bergin-Boles as she covers for Garth and I...Lissa's got a great show too!

Joining Lissa are two incredible authors, Mitchell Lewis Ditkoff and Daniel Pink...this is a great way to get juiced up for the long weekend...

Lissa is a terrific conversationalist and has two outstanding guests ...First up is...Mitchell Lewis Ditkoff, author of Awake At The Wheel http://www.awakeatthewheel.info/ and founder of Idea Champions http://www.ideachampions.com/ an internationally acclaimed consulting and training company that specializes in creativity, innovation, team building, leadership and out of the box products (like Free the Genie Cards for coaches).

Daniel Pink's new book Johnny Bunko

Daniel Pink is true gem, an out of the box thinker and a real kick, bottom line is Daniel is a great conversationalist and a great interview. Plus Daniel ...(author of Free Agent Nation, and a Whole New Mind) is also a two time guest on the Small Business Big Ideas Show. Lissa will discuss Daniel's latest book "Johnny Bunko" the last career guide you'll ever need...Chapters has these books on sale too...

To order all the books you need log onto http://www.smallbusinessbigideas.com/business-development.htm and scroll down to the books...click on a book and it will take you into the Chapters site where you can order then and there!

Also log onto http://www.truecallings.net/ for more information on Lissa and her work.

Have a great month!

David, Garth, Lissa and Jennifer!

May is Magnificent on the Small Business Big Ideas Show

May is magnificent on the Small Business Big Ideas Show...and we've got some good shows in store for you this month.

Garth, Lissa, Jennifer and I have been cooking up some hot topics for you to sink your teeth into. Be it sales, management, web development, health, mom's issues, motivation, and celebration...you will find it all by just simply tuning into the show this month.

So here you go...here is the monthly line-up on Durham's number one rated Small Business show...the Small Business Big Ideas Show:

All the best...David and Garth, Jennifer and Lissa

May 4th: We kick the month of May off with two topics that every small business can't get enough of. We will look at Selling more effectively with Cliff Sutton...from developing better relationships to developing a success strategy for sales success...Cliff will have a lot to teach this Sunday! Log onto http://www.getsalesconnected.com/

Then our good friend Sue Sutcliffe will let you know why with all the competition from Facebook, MySpace and YouTube...that your website is far from a done deal! Log onto http://www.awebthatworks.com/

May 11th: It's mothers day and we honour a few working moms this day. How do you balance being a mom and running a business? Zsuzanna Porter and Lianne Racippio will let us know how. Zsuzanna is a local real estate professional with Royal Lepage and Lianne Racippio runs the magnificent Ceragem location in Ajax.

Also we connect with Peter Miller of Essential Communications as he previews the upcoming Destination Success Small Business trade show on May 14th...want success? Then log onto http://destinationsuccess.whitby.ca/ and plan to attend the premiere small business trade show...where business connects.

May 18th: One of the best summer experiences you can have is watching "Outdoor" summer theatre. The 4th Line Theatre Company in Millbrook, Ontario are gearing up for their Summer Series. We'll connect with Robert Winslow director of the 4th Line Theatre Company and find out what you can see in the courtyard of the Winslow farm. Log onto www.4thlinetheatre.on.ca

Then...the Gallup Press Company has done it again...the company that brought you How Full is your Bucket, Strengths Quest, Living Your Strengths and Who Speaks for Islam-what Muslims really think have published Human Sigma...a book about managing employees and the relationships they foster with your customers. We go one-on-one with Dr. John Fleming author of Human Sigma. Log onto http://www.gallup.com/consulting/17575/humansigma.aspx to learn more...

We close out May with the very dynamic Mike Lipkin...Mike will be speaking at the Phenomenal View Speakers Series...in June on the 18th...our good friend Gail James is helping to connect you with a Master Motivator Mike Lipkin... log onto the Phenomenal View's website to see how they're bringing you some of the best speakers in the business. http://www.phenomenalview.com/

May 25th:

Mike Lipkin-Master Motivator

Mike Lipkin will inspire and empower you to pursue preeminence in every aspect of your professional and personal lives and will help you pinpoint what you feel about the key challenges facing you so that you can take effective action. Log onto http://www.mikelipkin.com/ to learn more!

Then we connect with Carol Ann Walker of the Business Advisory Centre Durham as they celebrate 10 amazing years helping entrepreneurs succeed! http://www.bacd.ca/

Lastly Michelle Konashewich from the UPS Store returns to talk about the UPS Store strategy to help be the "Go to" place for Small Business in Durham. They print ship and more...find out about the "More" http://www.theupsstore.ca/

Have a great month!

David, Garth, Jennifer and Lissa!

April's line-up is looking awesome

April...is Awesome...


Welcome to the April line-up of shows...it's a rock solid month...and we're covering a ton of topics and have leading edge guests too...

This month thanks to the great people at The Phenomenal View, they have helped us line-up one of the most dynamic speakers and authors in business today. Jack Canfield will kick off our month of shows for April...

Gail James of the Phenomenal View...is presenting an explosive speaker series that kicks off in April...and it features Jack Canfield, Mike Lipkin, Lisa Nichols, John Assaraf. These speakers and leaders are the best there is in business and success thinking and the Phenomenal View is hosting this dynamic seminar series starting in April with Jack Canfield.

Log onto their website to learn more and make sure you book your tickets...by clicking on http://www.phenomenalview.com/. You are going to love listening to Jack on air and seeing him live...is even better.

So here's the line-up and if you see Gail...give her a big hug at the Phenomenal View events...because she graciously helped us get one of the biggest names in the business for us as a guest Sunday April 6th!

April 6:

Our good friend Lissa Bergin-Boles (http://www.truecallings.net/) covers for Garth and I this weekend and as mentioned she has Jack Canfield as her guest...One hour with a master. You can call in too to ask questions and get the best advice from one of the best in business. Our studio number is 905-723-1580.

If more success and personal fulfillment is what you’re seeking, then let Jack Canfield, America's #1 Success Coach, help you get from where you are to where you want to be. As the beloved originator of the Chicken Soup for the Soul® series, he's personally taught millions of individuals his unique and modernized formulas for success and is an internationally recognized leader in peak performance strategies.

It doesn't matter if your goals are to be the top sales person in your company, become a leading architect, lose weight, become a better parent, increase confidence, buy your dream home or make millions of dollars – Jack can help you develop a clear, personal plan of action that will completely transform your life into exactly what you want it to be.
For more than 30 years, Jack has been coaching individuals, entrepreneurs, educators, and corporate leaders how to accelerate the achievement of their personal and professional goals, live their dreams, and create more joy in their life on a day-to-day basis. Log onto http://www.jackcanfield.com/ for more information and lots of cool stuff to download. Here's video link to see Jack's recent interview on The Today Show...

April 13th:

Lissa Bergin-Boles (http://www.truecallings.net/) welcomes two great guests Marci Shimoff and Michael Katz to the show...Marci is a remarkable woman. Also in keeping with Jack Canfield, she's authored a few of the Chicken Soup for the Soul books, is a dynamic speaker, leader, coach. She's a teacher from the impactful Secret DVD and also is author of her latest book, "Happy for no Reason". Marci is the real deal, a woman in business that walks the talk...and you will love Lissa's conversation with Marci Shimoff this Sunday.

Marci Shimoff is the woman's face of the biggest self-help book phenomenon in history, Chicken Soup for the Soul. Her six bestselling titles in the series, including Chicken Soup for the Woman’s Soul and Chicken Soup for the Mother’s Soul, have met with stunning success, selling more than 13 million copies worldwide in 33 languages and have been on the New York Times bestseller list for a total of 108 weeks. Marci is one of the bestselling female nonfiction authors of all time. In addition, she’s a featured teacher in the international film and book phenomenon, The Secret. Log onto http://www.happyfornoreason.com/ for more on Marci.

Here is a sneak peak at Marci Shimoff on the Today Show as well...talking about her new book!

Plus Lissa connects with Small Business expert Michael Katz...Check out Michaels very informative blog http://itsurebeatsworking.typepad.com/it_sure_beats_working/ and check out Michael's new book too! It sure beats working!

April 20th:

Garth and I are back and it's our earth day special... Earth Day is April 20th...and we go head onto see what opportunities are available by going green and is going green the real deal or is it the flavour of the day?

We talk earth day with Doug Lindeblom from the Region of Durham Economic Development Office, Ira Lyons from the Canadian Hydrogen Energy Company and Anthony Watanabe the Centre for Sustainable Enterprises...plus we welcome inspirational musical guests the "Healing Diva's ...it's going to be a packed show...if you're thinking of starting a business in the environmental field...then be sure to tune into this one.

April 27th:

Iain Buchanan

It's tax deadline time, are you ready? Iain Buchanan from Liberty Tax and Health and Harmoney http://www.healthandharmoney.com/ gives us the goods on last minute tax savings ideas. We'll hear from the Ajax economic development office as well. http://www.townofajax.com/Page119.aspx . We will also connect with Andrea Moffat http://www.divercityconsultants.com/about taking advantage of online social marketing ideas as well. Check her out on My Space too ...Andrea is an avid user of the social online marketing sites that are fast becoming hot marketing weapons...log onto www.myspace.com/divercityconsultants to see what this phenomenon is all about!

March is Magnificent on the Small Business Big Ideas Show

Hey there...it's March...this is the month where winter starts to wind down after it's worn us down a bit this year. Garth and I are full systems go for another great month of shows, guests, topics and more...


We've got the bases covered as it were as we talk about Customer Relationship Marketing, taxes, happiness, human resources, niche marketing, mindfullness and financing options for your business...


Plus we have Jennifer Hough with the Live your best life segment and an awesome prize pack too!


Here's the line-up...be sure to tune in each week.

Cheers/David and Garth




March 2nd:

Chris Wiltshire from Currie and Wiltshire is our resident technology expert and he is in to talk about Customer Relationship Marketing and how you can easily integrate this technology into your business operations. CRM as it's known is key to your building on the relationships you have with your customer base. http://www.curriewiltshire.com/


Also...Iain Buchanan drops by to talk tax...it's tax season in case you haven't noticed and we are going to get you properly prepared to face the Canadian Customs and Revenue agency with a new attitude. We'll discuss the budget too if time allows... http://www.healthandharmoney.ca/

Plus Peter Forint from Wardell will preview a training seminar you have to know about... Here's to your "Success-ion" http://www.wardell.biz/





March 9th:







Lissa Bergin-Boles http://www.truecallings.net/ fills in for Garth and I...and has a fantastic show for you too. She connects with motivational guru Shawn Shepheard...5 minutes with this guy and you'll be shouting "hurray" and getting going on things that matter...Plus...we let the secret out a little...Marci Shimoff from the "SECRET" discusses her newest book and life with Lissa...Happy for No Reason is her latest book. This is the feel good show of the month for sure and believe me Garth and I need the break...




March 16th:




Garth and I are back...and have the authors of Gallups latest book called Human Sigma...where managing your people and customers meet. It's going to be an informative look as to how you can maximize employee and customer relationships...we connect with author John Fleming on how this concept can revolutionize how you do business. Plus...our good friend Antoine El Hashem joins the show to talk about a market you can tap into that's making dollars and sense...The Pink Pages and reaching the Gay community might be the key to your business striking it rich. Log onto http://www.inspiredcreative.ca/ or log onto this site to begin to tap into alternative markets http://www.thepinkpagesdirectory.com/




March 23rd. Sssshhh...can you hear it? It's your thoughts at work. Some of them destructive, a lot of them negative and some of them well, ya happy thoughts...We're going to connect with Andrew Burnham and Nancy Drantisaris about mindfullness and how incorporating the daily practice of mindfullness or being in the moment can help you achieve some spectacular results...in your life just log onto http://www.beinginthemoment.com/ or www.mindfultherapies.com/centre to learn about Andrew and Nancy's work... Plus we'll hear from the Durham Region and see what business events are going on in the Region... http://www.region.durham.on.ca/ and also Lauren Jawno will give us some health tips...
http://www.jawno.com/ to help you power up!



March 30th: We're still fine tuning this show...but it will be about where to get money...We are going to hear various perspectives on financing your business, from factoring, to leasing, to other places to go for money. Jim Sulyma, Rick Naor and Edmar Selma from the BDC join in on this show and how you can get some bucks for your business.

It's February and that means It's BIG MONTH...

It's February and that means it's BIG MONTH...

Each February we work towards getting the best and brightest guests there are...it's a month where we want to inspire you, teach you and help you lead and run your businesses to the very best of your abilities...

So we've assembled some of the brightest stars for you to listen too each week in February and are taking on some very interesting topics and poignant discussions...

We hope you like what you're going to hear this month...so without further rambling, here's who's on air this month.

Best Regards/David Cohen and Garth Riley...

FEBRUARY 3rd: Jack Mitchell...

We welcome Jack Mitchell...to talk about his newest book...Hug your People...the key to great results in your business is the people you have working for you...In our discussion with Jack we're going to talk about how to teach, retain and inspire your team so that they can inspire your customers...

http://www.hugyourcustomer.com/

Howard Behar, Director, Starbucks Coffee says that, "Hug Your People is totally inspiring. Jack Mitchell takes you on a journey that is as much about life as it is about business. This book will not only help you become a better leader but also make you a better person. At Starbucks we experienced firsthand what the lessons that Jack imparts can do to help an organization. If you want a more rewarding relationship with another human being, read this book."

Also...we have a real life example of great business relationships as Zsuzanna Porter from Royal Lepage Real Estate will also be guest that morning to talk about the very importance of treating your clients and team like gold. Zsuzanna walks her talk and is a very inspiring woman doing business in Durham Region...http://www.royallepageconnect.com/

FEBRUARY 10th: Catherine Ann...a story of inspiration

We have a story of inspiration for you right in the middle of February...as we welcome...CATHRINE ANN an Award Winning Entrepreneur & Inspirational woman...

Cathrine Ann is a survivor against all odds. She was homeless, unemployed, and penniless… but determined to turn her life around. At age forty, after a disadvantaged childhood riddled with abuse and neglect, and becoming a single mother at age 14, Cathrine found herself at a crossroad. She could have continued on the path of hopeless despair, or she could take a massive risk. She chose the latter and it was then that she combined her street smarts and raw ambition (and a lot of creativity) to launch her business, Consumer Connection, a multi award-winning and multi-million dollar business venture providing employment to thousands. She has since won numerous entrepreneurial awards including the prestigious YWCA Women of Distinction award. Cathrine takes her audiences through a whirlwind of life experiences from being a scared little girl to becoming a prosperous, strong and vibrant woman. Her inspirational story will be portrayed in an upcoming book and screenplay. Her message is an important one for all audiences, one that will be remembered forever. We think Catherine Ann will warm up a cold February day on the Small Business Big Ideas Show...

Let's not forget that one place you can look to help if you have a teenager wanting to find their career direction is through an agency called VPI...or Vocational Pathways Inc. Cheryl Caterer from VPI will unvocer how they help youth in Durham get their career and work lives really taking shape. Log onto www.vpi-inc.com to learn more.

FEBRUARY 17th: Dr. Jim Loehr...

Want to kick start your business? Then tap into the wisdom of Dr. Jim Loehr...author, coach and motivator extreme. We discuss Jim's latest book...the Power of Story...Dr. Loehr is a high performance coach and psychologist...to learn more about his work log onto http://www.lgeperformance.com/index.html. On February 17th we will discuss his newest book...the Power of Story...unleash what's real in you!

Publishers Weekly: According to this pragmatic self-help, each person has a story they tell themselves about themselves, which is often flawed and misunderstood by the conscious mind telling it: "Residing in the subconscious is most of the hidden matter that influences our stories-all the instinctual urges coded in genes... all the conditioning that took place during childhood... all the trauma and conflicts festering." Performance psychologist Loehr, coauthor of The Power of Full Engagement, shows how these stories, which can be as broad as a worldview ("The world is full of traps and misfortune") or focused unhealthily on a particular "subplot" (like work), define our reality and "destiny." To fix a story gone awry, Loehr explains how to plumb the mind's depths with honest questioning and self-regard, then to rewrite stories using three basics of storytelling-purpose, truth and action-in order to fashion a new, healthy, mission-oriented narrative. Later chapters provide guidelines for rewriting, with instructions on "indoctrinateing yourself" and creating specific training "rituals" you can adopt to turn "story into action." Loehr draws a lot of complex, convincing points from his seemingly simple premise; his book should give anyone suffering from general life dissatisfaction or business malaise plenty to think over. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

"Jim Loehr's principles have helped unleash the creativity, capability, and potential of top-performing people throughout P&G. This book can do the same for knowledge workers everywhere."

-- A.G. Lafley, Chairman of the Board & CEO, Procter & Gamble

"Jim has brought to print many of the key insights that he has so successfully used to help athletes, business executives, and other leaders as they confront and change their own personal stories. I know his coaching works because I have seen it change the lives of many of PepsiCo's leaders."

-- Steve Reinemund, former CEO, PepsiCo

FEBRUARY 24th: Steve Diller...Making Meaning...

Author, marketing and design expert Steve Diller...Steve Diller , a partner at Cheskin, has more than 20 years of strategy and market-ing consulting experience. He leads Cheskin’s Experience Design Studio and also drives Cheskin’s media content practice. Diller’s impressive roster of clients includes the Washington Post, Hewlett-Packard, Microsoft, Pulitzer and Weight Watchers. He has contributed to numerous books, including The Human-Computer Interaction Handbook, The Principles of Trust, and Newspaper Brand Developmentand has produced and di-rected several feature films.

In this book...you will learn:

In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences.

Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors of Making Meaningobserve, define, and describe the meaningful customer experience.

By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors.

A few businesses are already discovering this approach, but until now no one has articulated it in such a persuasive and practical way. Making Meaningnot only encourages businesses to adopt an innovation process that’s centered on meaning, it also tells you how.

The book outlines a plan of action and describes the attributes of a meaning-centric innovation team. With insightful real-world examples drawn from the Cheskin company''s experience and from the authors'' observations of the contemporary global market, this book outlines a plan of action and describes the attributes of a meaning-centric innovation team.

Meaningful experiences-as distinct from trivial ones-reinforce or transform the customer’s sense of purpose and significance. The authors’ vision of a world of meaningful consumption is idealistic, but don’t be fooled: this is a straightforward business book with an eye on the ROI. It shows how to bring R and D, design, and marketing together to create deeper and richer experiences for your customers.

Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiencesis an engaging and practical book for business leaders, explaining how their companies can create more meaningful products and services to better achieve their goals.

Kick start 2008

It's a New Year and we are revving it up this January...and excited about 2008. We've got a great line-up for the month too...It's a new year and a new you...Happy New Year and much success, health and joy to everyone of you.


Best Regards/Garth and David

January 6th:

This Sunday...on the Small Business Big Ideas Show at 9 am...it's the kick start your year show. As David chats with Ian Kennedy from Essential Communications http://www.essentialcommunications.ca/ about the Self Employment Benefit program that starts in January, then...from self employment to self-empowerment as success coach Patrick Rhein (Reign) http://www.coachfromwithin.com/ talks about being the best you...you can be...and Daniela Aradnov a health and fitness expert is by to chat about keeping true to your health and fitness goals for 2008 http://www.allofyouco.com/ ..and last but not least Andrew Neary will by to give us some tips on how to get organized for the New Year ahead. http://www.organizingbyandrew.com/ It's all this Sunday at 9 am with hosts David Cohen and Garth Riley on Oshawa's Oldies 107.7 FM and 1580 CKDO...

January 13th:

Learn 2 Network...hmmm...but I know how too already? Wanna bet? Claudia Mamros of Learn 2 Network will show you the way to better results in your networking abilities... http://www.learn2network.com/ ...then...Lesley Roper from Small Biz Home Biz United is by to highlight some upcoming events for this growing networking group in East Durham Region http://www.smallbizhomebizunited.com/ where you can showcase your networking talents...and Daneal Charney is by to talk about taking on change and transition...as our new year, new you theme continues...always a spirited discussion...Daneal will have some wisdom and insights into you creating the life you love. http://www.leadershipreframed.com/

January 20th:

Jim Sulyma from FMG Solutions http://www.fmgsolutions.com/ and Ira Lyons from http://www.chechfi.com/ plus Doug Lindeblom from the Region of Durham are on board for a good old fashioned round table discussion on the future of energy. What are the alternatives and why is Durham being deemed the "emerging power". It will be a good look into how we can power ourselves into the future and green the environment as well.

January 27th:

Women are starting up businesses more so than men. They are leading the way as far as entrepreneurship goes and they are an economic force. We are women and they are strong. Join us this Sunday for a dynamic round table as we hear from Kelly McCormick about what women want... http://www.mccormickteam.com/ and Donna Mac Donald about what women need and Debbie Bodnarchuk about how women are getting it http://www.betweenus.ca/

Women are starting to drive the economic engine and are doing it in a much different way. Tune into see how you can market effectively to women in today's marketplace.